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About RepSpert

We believe in fairness, and fight for the reputation you deserve.

Founded after an attack by keyboard warriors, we've been repairing reputations globally ever since. One fake review at a time.

Why we exist

A lifetime to build. A few clicks to destroy.

Online reviews should reflect real products and real service, fairly. But anyone with a grudge can publish false information in moments, and the impact on a business can be devastating. Most owners are left feeling helpless.

We know, because it happened to us. RepSpert was founded in 2020 after our co-founders were hit by a fake review attack on their own business. What began as a fight to clear one name became a mission to do it for everyone.

Studies suggest that over 30% of online reviews are fake. We've spent years mastering the art of getting them removed, and we put our money where our mouth is: if we can't remove it, you don't pay.

2020
Founded
5,000+
Reputations repaired
12
Countries served
14 days
Average removal time
Our journey

From one fake review to a global mission

2020

Founded

After our co-founders' business was targeted by a fake review attack, RepSpert launches with a simple, radical promise: no removal, no fee.

2021

International expansion

Demand takes RepSpert beyond its home market, with clients across three continents and removals in every major review platform.

2023

Recognized among Australia's fastest-growing startups

The Australian Financial Review names RepSpert one of the country's Fast Starters, ranking it the 40th fastest-growing startup of the year. The recognition is repeated in 2024 and 2025.

2025

Acquired by Lexigate

RepSpert joins forces with Lexigate, a Chicago-based SEO agency, in a strategic partnership that bolsters our capabilities. Clients gain access to Lexigate's full local SEO suite, from technical audits to local-pack optimization, alongside joint R&D into emerging search trends like AI-generated answers. Read the announcement

Today

5,000+ reputations repaired and counting

A growing global team, 12 countries served, and the same founding promise: if we can't remove it, you don't pay.

Edmund Butcher, RepSpert founder, and Julia Hensel, Lexigate CEO
Edmund Butcher, RepSpert founder, with Julia Hensel, Lexigate CEO.
Leadership

The team behind the promise

RepSpert founder Edmund Butcher started the company with a commitment to giving businesses a fair say online, building the removal expertise and platform relationships that power every case we take on.

Since 2025, RepSpert has been part of the Lexigate family. Lexigate CEO Julia Hensel leads the combined push to protect businesses that are held back by unfair reviews, pairing RepSpert's removal specialists with Lexigate's local SEO expertise.

Together, the team doesn't just take harmful content down. It helps the truth about your business rise to the top.

Work with us
What we stand for

The agency of choice for those who value their brand

Fairness first

Genuine criticism deserves to stand. Fake, malicious and policy-violating content doesn't. We only pursue removals that are justified under the platform's own rules.

Skin in the game

Our no removal, no fee model means we succeed only when you do. No retainers, no subscriptions, and no charge for trying.

Honesty about outcomes

We assess every case for free and tell you straight whether it can be removed. If it can't, we say so before you spend a cent.

Get started

Ready to protect your reputation?

Don't let unfair or fake reviews hold your business back. It's free to try with RepSpert.

Take control of your reputation